5 Reasons why Marketing is a Creative Business
This article was written for MxM India and appeared there on July 3, 2012. Click here for the original article 1. The marketer has to...
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Knowledge
Read to gather knowledge. This is a blog mostly about stuff I have learnt.
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Nov 9, 20214 min read
What Made FCB’s Suman Srivastava Pen ‘Marketing Unplugged’?
‘You don’t know what you know until you write it down and publish a book’. Suman Srivastava, Vice Chairman and Chief Strategy Officer,...
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Aug 21, 20193 min read
Is your brand a Harish or a Harry?
This appeared in the Brand Equity dated August 21,2019 https://brandequity.economictimes.indiatimes.com/news/business-of-brands/why-brand...
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Sep 20, 20142 min read
Innovation is critical in marketing
The main reason why the old marketing doesn’t work now as well as before is that consumers have caught on to the old tricks. It’s like a...
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Jul 18, 20133 min read
Please stop the “Sale, Sale, Sale”
This article appeared in The Storyboard FirstPost epaper on July 17, 2013. For the original article, please click here The website,...
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Dec 13, 20113 min read
Business Shouldn’t Be About War
December 13, 2011 This article first appeared in Exchange4media and FirstPost on December 13, 2011. We often think of business as being a...
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Nov 15, 20113 min read
The business of business is not just business
This post appeared on Exchange 4 Media and First Post on November 15, 2011. Click on the publication names to see the original articles....
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Nov 10, 20111 min read
Conferences Unplugged: The 7 Basic Emotions At A Conference
Anger At the long questions from the audience At the long queues in the bathroom At the small font sizes on the slides At finding there’s...
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Nov 4, 20113 min read
Hand Built By Robots
This article was published last Tuesday on Exchange4Media.com and on FirstPost. They were slightly edited. This is the original version....
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Oct 18, 20113 min read
Plan B to her wallet
his is the second episode of my fortnightly blog on Exchange4media.com. You can see the original article by clicking here. Welcome back...
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Oct 13, 20113 min read
What standing in line @ PVR told me about Consumer Behavior
October 13, 2011 Day : Saturday Time : 8:30 pm Location : Ticket Line, PVR Phoenix Mills The ticketing system at the counter was down for...
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Oct 6, 20113 min read
Why didn’t Apple just call it the iPhone 5?
My first post for FirstPost.com just appeared. Here is a link to the article. Reproduced below is the article the way I wrote it. It has...
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Sep 22, 20113 min read
Less Is More
Marketing practice runs on reach and frequency. The understanding behind this theory is that more people should see the communication...
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Aug 21, 20114 min read
Would You Build A Car Using 1960s Technology?
The sixties sounds like such a long time ago. 5 decades ago. Half a century ago. 50 years ago. And it is a long time back. There is...
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Aug 8, 20113 min read
Coke Studio @ MTV: Where Is The Fizz?
Everything was picture perfect. The name, the artists, the format, even the studio, and yet MTV Coke Studio has not taken off the way it...
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Jun 8, 20113 min read
Mat Bhaag DK Bose!
Unplugging The Pressure On The Youth Music. I think the songs that people hum or sing along with says a lot about what they really feel....
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Apr 14, 20112 min read
Consumer Insights Unplugged
One of the best sessions at the Goafest seminar was by Robin Wight. He spoke about how human beings are an emotional species...
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