Sleep sounds simple. Everyone can sleep. From babies to dogs to computers. But it is not so simple. I recently read a book by Matthew...

I have just finished one of the most amazing books that I have read. This blog post does not attempt to summarise this book, but offers...

I had just finished my post graduation degree when the then Prime Minister, Mr VP Singh, implemented the Mandal Commission report. Like...

A few months ago, I heard an economist argue that we need to change the way we think of debt. I didn’t think much of it right then, but...

Capitalism has let us down. In the second decade of the twenty first century, the world realised that capitalism was destroying the...

Around two decades ago, I read a book called The Cosmic Serpent. It is a fascinating book written by an anthropologist, Jeremy Narby,...

Remember the play, Julius Caesar by William Shakespeare? People of my generation who studied in ICSE schools, will have swotted over it...

Where did I come from? From Mummy’s tummy. Where did Mummy come from? And her Mummy? Where did the first human come from? The first...

Bandra has grown from a little fishing village in the 1530s to a suburb with one million people today. More importantly, it is the third...

Behaviour Change is one of the hot topics of this century. Ever since Daniel Kahneman won a Noble Prize in 2002, there have been a lot of...

This article appeared in Exchange4media.com and FirstPost.com on November 29, 2011. For the articles as they were published, please click...

Two years back i was introduced to the Blue Ocean Strategy. I loved the theory and quickly added W. Chan Kim and Renée Mauborgne (the...

The best musicians in the world cannot be slotted into genres. Take The Beatles for example. There are numerous questions on internet...

This first appeared on Exchange4media on December 27, 2011. A few weeks ago, I wrote a blog on companies that were using social causes to...

Marketers love rituals around their brands. Corona beer is always drunk from the bottle with a wedge of lime stuck in the neck. Everyone...

A few years ago, I picked up an expensive smartphone and in a couple of months time it developed a snag. Though it was under warranty, I...

I have begun to write a fortnightly column (every other Tuesday) on Exchange 4 Media also called Marketing Unplugged. The first one...

This article first appeared in Exchange4media and FirstPost on Jan 10, 2012. Ramu Dosawala is a popular man in Bandra. He has a road side...

Veteran advertising professional Suman Srivastava, who is vice-chairman and Chief Strategy Officer at FCB Ulka, has authored a book...