Sleep. It’s Complicated.
Sleep sounds simple. Everyone can sleep. From babies to dogs to computers. But it is not so simple. I recently read a book by Matthew...
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Knowledge
Read to gather knowledge. This is a blog mostly about stuff I have learnt.
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Dec 27, 20235 min read
What An Awesome Book
I have just finished one of the most amazing books that I have read. This blog post does not attempt to summarise this book, but offers...
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May 29, 20234 min read
The Opposite Of Reservation Is Not Merit
I had just finished my post graduation degree when the then Prime Minister, Mr VP Singh, implemented the Mandal Commission report. Like...
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Mar 10, 20234 min read
We Need To Rethink The Ethics of Debt
A few months ago, I heard an economist argue that we need to change the way we think of debt. I didn’t think much of it right then, but...
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Mar 1, 20237 min read
Management For A Sustainable World
Capitalism has let us down. In the second decade of the twenty first century, the world realised that capitalism was destroying the...
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Aug 25, 202210 min read
Will This Be the DNA Century?
Around two decades ago, I read a book called The Cosmic Serpent. It is a fascinating book written by an anthropologist, Jeremy Narby,...
339 views0 comments
Jun 23, 20225 min read
#TIL - How To Be a Stoic
Remember the play, Julius Caesar by William Shakespeare? People of my generation who studied in ICSE schools, will have swotted over it...
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Jun 5, 202211 min read
#TIL - The Power Of An Inquisitive Mind
Where did I come from? From Mummy’s tummy. Where did Mummy come from? And her Mummy? Where did the first human come from? The first...
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Jun 1, 202210 min read
#TIL - Bandra Says Hello World
Bandra has grown from a little fishing village in the 1530s to a suburb with one million people today. More importantly, it is the third...
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Nov 19, 20214 min read
The Best Books On Behaviour Change
Behaviour Change is one of the hot topics of this century. Ever since Daniel Kahneman won a Noble Prize in 2002, there have been a lot of...
821 views3 comments
Nov 9, 20213 min read
How to use the mobile in your marketing mix (Lessons from some brilliant ideas)
This article appeared in Exchange4media.com and FirstPost.com on November 29, 2011. For the articles as they were published, please click...
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Nov 9, 20213 min read
The Movie that taught me Blue Ocean Strategy
Two years back i was introduced to the Blue Ocean Strategy. I loved the theory and quickly added W. Chan Kim and Renée Mauborgne (the...
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Nov 9, 20212 min read
Categories Unplugged
The best musicians in the world cannot be slotted into genres. Take The Beatles for example. There are numerous questions on internet...
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Nov 9, 20213 min read
This tastes so . . . .White
This first appeared on Exchange4media on December 27, 2011. A few weeks ago, I wrote a blog on companies that were using social causes to...
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Nov 9, 20212 min read
Brand Rituals Unplugged
Marketers love rituals around their brands. Corona beer is always drunk from the bottle with a wedge of lime stuck in the neck. Everyone...
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Nov 9, 20212 min read
What’s Your Fair Play Strategy?
A few years ago, I picked up an expensive smartphone and in a couple of months time it developed a snag. Though it was under warranty, I...
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Nov 9, 20213 min read
How to make money by selling for free
I have begun to write a fortnightly column (every other Tuesday) on Exchange 4 Media also called Marketing Unplugged. The first one...
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Nov 9, 20213 min read
Want Loyalty? Don’t focus on rewards
This article first appeared in Exchange4media and FirstPost on Jan 10, 2012. Ramu Dosawala is a popular man in Bandra. He has a road side...
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Nov 9, 20213 min read
Adspends don’t make a brand big : Suman Srivastava
Veteran advertising professional Suman Srivastava, who is vice-chairman and Chief Strategy Officer at FCB Ulka, has authored a book...
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